Google isn’t launching products anymore, is launching platforms. Last week Google launched Open Social,this week Google launched Android. These two platforms have two things in common:
- both appear to be not ready yet and rushed to the market. Probably this has something to do with getting the value of the shares as high as possible. If these technologies would have come from any other company, most probably would have been treated as possible vaporware.
- both are based on open source technologies.
If Open Social is Google’s move in trying to beat Facebook (it seems that Facebook is going to be able to target the adverts in a much more precise way then Google), Android is potentially a paradigm shift in computing experience. Is not clear to me yet if the software stack is based on Java or J2ME but Google will have an OS that will be able to run on any computing device from mobile phones to standard desktops PC. I can’t wait to have a device similar with Asus 399$ notebook or OLPC or something similar with the Ipod Touch or Nokia Tablet which will run Google OS and access Google or google compatible web services. (you should try to remember “google compatible”)
Slowly different pieces of the Google master plan are seeing the light and it seems that they are executing their plan almost flawlessly.
The most interesting thing of these 2 announcements is actually going to be the reaction from Microsoft, Apple, Nokia, Sony-Ericsson and Facebook. Is obvious that Google is forcing these companies to play it’s game and these companies are in reacting mode which diverts important resources from trying to create something new and force Google to play their game.
If the game continues like this probably sooner or later the EPIC story will become true. Not sure if this is a good thing or not.
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